Direct mail is now, more than ever, the single most powerful marketing channel to communicate with clients and prospective clients. Why? Because the letterbox is such an uncluttered channel and therefore your message will be opened and read. Direct mail allows you to engage the reader in a way no other channel can. You can engage all five human sensors with mail - yes even smell!! Direct mail is tangible and extremely measurable for your marketing outcome analysis. More and more major brands are returning to direct mail to cut through the clutter. Yes even Google and Facebook use direct mail to sell advertising for their businesses….doesn't that speak volumes!